About
I've carried the number myself. Then I built the system that proves why.
Blake Ruud Johnson — 1:1 coaching and recruiting for high-ticket closers, group training for teams, and consulting for whole revenue engines. All of it scored off real call recordings and an established rubric.
Working principle
"If I can't point at the moment in the recording, it isn't feedback. It's a guess with confidence."
Track record
- Sole salesperson who took a startup from $0 to a $9.25M Series A raise and 35+ employees in under a year with a $47M valuation
- Consistently closed $25k+ high-ticket offers across multiple industries
- Sold over a quarter billion worth of real estate on + off-market
- Founding executive of a business that raised 3 rounds of funding including Series-A for $12.5M that was eventually acquired for $65M
- +20% minimum closing-rate lift across 19 clients in 2026 alone
- Same rubric applied universally
I built this scorecard for my own calls first, because I couldn't trust my memory of a conversation I'd just had. No hype, no scripts — just the forty seconds that keep costing you the deal.
By the numbers
$9.25M
Series A raised as sole revenue generator
$65M
Business exit
+20%
Minimum closing-rate lift across 19 clients
What I won't do
- Hand you a script to read.
- Coach from your description of a call instead of the call.
- Give the same five tips to every client.
- Sell you a retainer if an audit would answer the question.
How I work
Three ways in — same evidence, different scope.
High-ticket closers, 1:1
Private coaching for individual closers on $10k+ offers. Your calls reviewed every week, a running focus list, and score tracking you can watch move.
Teams, as a group
One shared standard across the floor. Per-rep scorecards on the same rubric, group sessions on the team's top pattern, and a manager view of who's improving.
Businesses, end to end
Consulting on the whole revenue engine — offer, pricing, pipeline, follow-up and hiring — with real call data as the evidence base behind every change.
Let's see if this fits.
Fifteen minutes, no pitch. Bring one deal that stalled and we'll take it apart.