Results
Client names are withheld. The numbers are averages of scored calls inside each engagement, measured on the same rubric from week one to the final week.
+19
Average score lift
Across tracked engagements
8 of 10
Calls end with a locked next step
Up from 3 of 10
82%
Clients past week 8
Retention on retainer
7
Industries scored
Same rubric in all of them
Case studies
Each chart is the client's average call score by review week — nothing smoothed, nothing cherry-picked.
Scored on the same four-category rubric: Discovery, Objection Handling, Closing, Cadence.
Closing 1 in 5 qualified calls and discounting to get the deal across.
Before
54
After 8 weeks
81
Close rate moved from 20% to 41% on $8K–$25K offers without lowering price.
Scored on the same four-category rubric: Discovery, Objection Handling, Closing, Cadence.
Eight remote closers on Zoom, each running a different pitch and blaming lead quality.
Before
62
After 10 weeks
83
Team close rate moved from 19% to 36% once every rep ran the same scored framework.
Scored on the same four-category rubric: Discovery, Objection Handling, Closing, Cadence.
Warm rapport, but 60% of pipeline was stuck in 'let me think about it' follow-up.
Before
59
After 9 weeks
80
Locked-next-step rate went from 3 of 10 calls to 8 of 10, pulling 60 days out of the cycle.
Where the points come from
Across engagements, Closing is the fastest category to improve — it's mostly a habit. Discovery takes longer but produces the biggest downstream gains.
Average category gain, weeks 1-10
Values shown are the average end-state subscores of tracked clients.
In their words
Placeholder quotes shown while real client approvals are being collected.
"I'd been on 4,000 calls and never once heard one back. Two weeks in, Blake showed me the exact 40 seconds where I lose people. It wasn't what I thought."
"The scorecard is the part that changed things. It stopped being 'be more confident' and started being 'you quoted at minute five again'."
"We finally coach the same way across the floor. New reps ramp on the rubric instead of shadowing whoever's free."
Rate your last call in 90 seconds, or send in a real recording for an objective audit.
