AGENCY CONSULTING · SALES SYSTEMS · HIRING & TRAINING
Founder-Led Got You Here. It Won't Get You There.
I will rebuild the offer, the framework, the hiring and training, and the systems behind how your agency actually wins business — so it stops running through you.
Every recommendation starts with a real call
19% →
19%
Close Rate, 10 Weeks
Remote Closing Team case study
54 →
54
Avg Call Score, 8 Weeks
High-Ticket Closer case study
3 of 10 →
3 of 10
Next-Step Lock Rate, 60 Days Off The Cycle
Founder-Led Sales case study
Individual client results from three separate engagements — not an average across all clients. Each one is published in full on the results page.
How the work looks
Your team's calls, treated like game film.
Scrub through a real call the way we review yours: turning points marked, scores tied to exact moments, and a short ranked list of what to fix next.
Sales call — reviewed line by line
38:00 runtime · 5 flagged moments
8 wks
You moved to pricing before getting a number. Ask for current spend before any product language — that one change is worth about 9 points.
Everything compounds
Every review sharpens the next.
Every call you submit makes the next one sharper. Nothing gets reviewed in isolation — your scores, your patterns, your focus areas all live in one place and get smarter over time.
MEET BLAKE
I carried the number before I taught it.
I built this framework because the fundamentals of a great business or sales call don't change — whether you're selling software, insurance, marketing, fencing, etc. I've used it across every industry I've been in, and it holds up every time.
- Part of a founding team that raised 3 rounds and exited for $65M
- Closed $25k–$45k high-ticket packages across multiple industries
- +20% minimum closing-rate lift across 19 clients in 2026 alone
- Same rubric applied to every business, ever call, every client
How it works
One system, built in four moves.
Offer, pricing, pipeline, sales calls, hiring and training are reviewed and rebuilt as one system, not a patchwork of fixes.
- 01
Diagnose
I review your actual sales calls, pipeline, and pricing. No generic playbook, no guesswork — every recommendation traces back to what really happened on the calls.
- 02
Prioritize
Rank the revenue leaks by impact, effort and urgency, so the first build is the one that pays for the rest.
- 03
Build
Rework the sales process and put in the framework, scorecard, hiring bar, training and automation that hold it up.
- 04
Optimize
Track results call by call, tune the system, and add capability as the team grows past you.
The rubric
100 points, four categories, no mystery weighting.
Every point is attached to an observable behavior on your team's real calls. If it can't be pointed at in the recording, it isn't scored.
Discovery
30 pts- Question-to-statement ratio in the first five minutes
- A real number captured: budget, current spend, timeline, or cost of the problem
- All decision-makers identified and invited
Objection Handling
30 pts- The specific objection addressed, in their words
- Past bad experiences excavated rather than skipped
- Structural fixes offered before discounts
Closing
30 pts- A specific date and time locked for the next step
- Second decision-maker invited before hanging up
- The business actually asked for
Tonality & Cadence
10 pts- Control held through interruptions
- Pricing and next steps never rushed at the end
- Silence used after key questions
Progress tracker
Eight weeks. The same rubric. A visible pattern.
Every reviewed call adds evidence. Strengths become repeatable, weak habits stop hiding inside averages, and the team never carries more than three active focus areas.
Where it all lives
Your portal: every score, trend and recording in one place.
Anonymized snapshot of the actual client portal. Switch tabs to see the progress tracking, the call vault and the candidate scorecards.
Dashboard
ROGER GOODELL
Latest score
84
vs. previous call
+5Avg. last 4
77
Up from 64 at start
Consistency
91%
Score spread narrowing
Improving streak
3
Consecutive better calls
Score over time · 8 weeks
Latest call breakdown
Category consistency
Each skill as a share of a perfect call. Flat and high means it's a habit.
Next call focus
Get a real number before minute six, and invite the second decision-maker before you talk price. Both held on your last two calls — one more and it moves to confirmed strength.
Written by Blake after reviewing the recording.
Tracked outcomes
The scores moved. Then the revenue did.
The proof above comes from three separate client engagements, not a blended average. Read the full timelines, context, and client quotes on the results page.
Find out what's actually holding you back.
Pick a time first, then answer two short questions so I can prepare around the real bottleneck before we speak.