COACHING · CONSULTING · RECRUITING

I'll fix your sales process, train your team, and hire your closers.

Real calls scored like game film, the system around them rebuilt to convert, and every hire proven on a live call before you ever meet them.

Sales calls treated like film study, not pep talks

How the work looks

Sales calls, treated like game film.

Scrub through a real call the way we review yours: turning points marked, scores tied to exact moments, and a short ranked list of what to fix next.

CALL REPLAY

Sales call — reviewed line by line

38:00 runtime · 5 flagged moments

84/100
00:00Drag, or tap a moment below38:00
06:12Costly missDiscovery -9

You moved to pricing before getting a number. Ask for current spend before any product language — that one change is worth about 9 points.

Discovery23/30
Objection Handling26/30
Closing27/30
Cadence8/10
Same rubric on every callFull analysis →

Everything compounds

Every review sharpens the next.

Every call you submit makes the next one sharper. Nothing gets reviewed in isolation — your scores, your patterns, your focus areas all live in one place and get smarter over time.

Calls
Scores
Patterns
Fixes
Blake Ruud Johnson, sales coach and consultant

MEET BLAKE

I carried the number before I taught it.

I built this framework because the fundamentals of a great sales call don't change — whether you're selling software, insurance, marketing, fencing, etc. I've used it across every industry I've sold in, and it holds up every time.

  • Part of a founding team that raised 3 rounds and exited for $65M
  • Consistently closed $25k+ high-ticket offers across multiple industries
  • +20% minimum closing-rate lift across 19 clients in 2026 alone
  • Same rubric applied to every call, every client
Read more

Ways to work together

One sales system. Four ways to use it.

Whether you need to improve the people you have, rebuild the system around them, hire the next person, or learn the craft yourself, there is a clear place to start.

The common thread is evidence: real calls, visible work, structured evaluation, and a next step you can act on. Choose the offer that matches the problem in front of you.

01Performance

Sales Coaching

Coaching built around recorded conversations.

One-on-one coaching, team training, and call audits built around recorded conversations—not generic advice. Every call is scored, tracked, and turned into a focused next step.

  • 1:1 and team coaching
  • Call-by-call scorecards
  • Private progress portal
Explore Sales Coaching
PerformanceBRJ·01
Call score84
Discovery90
Objections77
Closing87
02Systems

Consulting — Team Track

Rebuild the system, then run it with you.

Rebuild the offer, pricing, pipeline, funnels, AI tools, and automation, then run the system with one included rep and bi-weekly leader strategy.

  • 1 rep included
  • Up to 5 scored calls/week
  • Add reps as the team grows
Explore Team Consulting
SystemsBRJ·02
Lead captured
Qualified
Follow-up sent
Meeting booked
03Founder systems

Consulting — Founder-Only

The full system, built and run for one founder.

A solo-operator track covering the Founder Intensive Audit, implementation, and ongoing strategy in one clear structure.

  • Founder Intensive Audit
  • Implementation and strategy
  • Optional call-scoring slot
Explore Founder Consulting
Founder systemsBRJ·03
Lead captured
Qualified
Follow-up sent
Meeting booked
04Talent

Recruiting & Placement

Hire closers you have already seen perform.

Candidates are sourced, interviewed, and tested through a live mock sales call. You see the evidence and a structured scorecard before making the hire.

  • Targeted sourcing
  • Scored final interviews
  • Shortlist and onboarding
Explore Recruiting
TalentBRJ·04

Search funnel

Sourced
18
Interviewed
7
Scorecards
3
Finalist
1

Bundle & Save

Build one system, not three separate projects.

10% off

Any two pillars

Applied to the combined eligible one-time fees.

15% off

Full System — all three

Applied to the combined eligible one-time fees.

Bundling reduces duplicate intake and preparation work, so eligible one-time fees are discounted. Monthly retainers and per-rep add-ons stay at their full published rate because they are tied directly to ongoing work. Book a Discovery Call for a bundled quote.

When Recruiting is included, its scoped fee and final bundle total are confirmed on the discovery call.

How it works

Three steps, ran every single week.

The value isn't one brilliant insight. It's the same rubric applied over and over until the pattern is undeniable.

01 — 03
01

Record & Submit Calls

Send a Fathom, Gong, Zoom link or a raw transcript. No new software, no roleplay, no scripts to memorize.

02

Get Scored & Tracked

Every call is scored across Discovery, Objection Handling, Closing and Cadence — with turning points tied to exact moments.

03

Fix What's Costing You Deals

Patterns across weeks separate real skill gaps from noise. You get a short ranked list, not a lecture.

The same rubric runs every week, so improvement becomes visible across calls instead of relying on memory or feel.

See the full methodology

Tracked outcomes

Three engagements. Three measurable shifts.

The proof above comes from three separate client engagements, not a blended average. Read the full timelines, context, and client quotes on the results page.

High-Ticket CloserRemote Closing TeamFounder-Led Sales
View full results

Inside the client portal

You don't get a PDF. You get a dashboard.

Every scored call, every trend line, every recording lives in one private portal. This is the real thing, with client details swapped out — click through the tabs.

blakeruudjohnson.com/portal

Dashboard

ROGER GOODELL

12 calls scoredRG

Latest score

84

vs. previous call

+5

Avg. last 4

77

Up from 64 at start

Consistency

91%

Score spread narrowing

Improving streak

3

Consecutive better calls

Score over time · 8 weeks

Latest call breakdown

84/100latest
Discovery
26/3087%
Objection Handling
25/3083%
Closing
24/3080%
Cadence
9/1090%

Category consistency

Each skill as a share of a perfect call. Flat and high means it's a habit.

Next call focus

Main takeaway · last scored call

Get a real number before minute six, and invite the second decision-maker before you talk price. Both held on your last two calls — one more and it moves to confirmed strength.

B

Written by Blake after reviewing the recording.

Free tool · 90 seconds

Rate your last sales call.

Ten questions on the call you just got off. You'll get an overall score out of 100, four category subscores, and the one weak spot most likely costing you the deal.

Start the assessment

AI Consulting

Want your sales process running on AI?

From funnels to follow-up, I help you automate the parts that shouldn't need a human.

See AI Consulting

Optional add-on

Already have a team? Skip straight to coaching.

Need to build one first?

Recruiting & Placement is here when you need it — candidates sourced, interviewed and scored on the same rubric, so you see a scorecard before you hire. Never a required first step.

See Recruiting & Placement

Fifteen minutes. 
No strings attached.

No pitch deck. We'll talk about what you sell, what's stalling, and whether call-by-call coaching or business consulting is actually the right fix for it.

Book Your Free 15-Minute Discovery Call